AWCI launched its upgraded Online Buyers’ Guide in November 2003. In November 2004, five new companies were welcomed as Featured Members online.
In just the last three months, users have viewed literature more than 250,000 times with a click-through rate to companies’ member information of more than 10 percent. The 36 percent increase in literature viewings is topped by the 60 percent increase in member information views. We were pleasantly surprised at the strong usage as we kicked off the Online Buyer’s Guide in 2003—we are overjoyed by the increased utilization in 2005.
