Association of the Wall and Ceiling Industry Logo

MiTek Acquires Sales Simplicity

MiTek Industries, Inc. (“MiTek”), a diversified, global business supplying a range of engineered products; proprietary business management and design software; and automated equipment sold into the broad construction and industrial end markets, announced Jan. 5 that it has acquired Sales Simplicity Software, headquartered in Chandler, Ariz.

Sales Simplicity Software is a leader in CRM, sales automation, dynamic content management, and reporting for the home building and real-estate sectors.

As part of this acquisition, Tom Gebes, the current president of BuilderMT, will also become president of Sales Simplicity and work to tighten the integration between the two companies as they move toward working together as one system. Customers will still be able to purchase BuilderMT or Sales Simplicity as stand-alone solutions. Sales Simplicity will remain in Chandler, Ariz., with no changes to employee base, and Barry Forbes, the founder of Sales Simplicity, will retire in early 2016.