Commercial Sales Dominate U.S. Ceiling Market, but Untapped Residential Opportunities Remain
In 2018, the U.S. commercial market for ceilings totaled 92 percent of value demand, a share that is projected to remain consistent going forward, according to a new Freedonia Group study. However, while baffles, clouds and other costly, high-performance ceiling products keep commercial sales high, design innovation and evolving consumer trends are turning traditionally commercial-only products like ceiling tiles into must-have items for homeowners:
Communicating the benefits of ceiling products in residential applications will be key for manufacturers and distributors looking to increase their penetration. For example, the most successful marketing campaigns will show the use of ceiling tiles in new, surprising locations such as walls; highlight products’ ease-of-use and ability to resemble high-end products; and emphasize the performance benefits of ceiling products, such as the insulative properties that help to reduce energy costs and improve interior acoustics.