ClarkDietrich Launches “EQ-IQ” Educational Campaign

June 2016

ClarkDietrich Building Systems has launched its “EQ- IQ” initiative, an educational campaign to raise awareness about new innovations in cold-formed steel framing.
At the center of the campaign is an effort to educate architects and specifiers on the benefits of equivalent or “EQ” coatings for nonstructural steel framing members. These specialized coatings provide several performance benefits over traditional G40 galvanized steel including better job site durability and extended corrosion protection.
As part of the campaign, ClarkDietrich will publish a series of print and online advertisements, make in-person presentations at various tradeshows, and highlight any new research via social media. The campaign also includes a dedicated website,, that will contain resources such as white papers, testing data, infographics and videos, all of which are designed to educate architects and specifiers on EQ coatings.