Intervect Group, global providers of vertical access equipment for the construction and other industries, has launched a new worldwide market-driven re-branding strategy encompassing a name change to Alimak Hek—the names of the group’s two strongest product names.
President and CEO Petter Arvidson says the new approach is a further milestone in creating a stronger market communications platform for the privately-held Intervect Group after a period of internal re-organization geared to sustain and build the company.
