AWCI’s Construction Dimensions introduces this industry’s first awards program for advertisers, and as a reader of this magazine, you can cast your vote for your favorites. The program is intended to recognize quality communication and promotion within the market.
Beginning with this issue of the magazine,
readers can to vote for their favorite
ads based on the following criteria:
Overall ad impression.
Effectiveness of headline.
Eye catching graphics.
Ease of understanding and readability.
Ease of response.
The eligible ads are those that appear in
the January and/or February issues with
a full page or larger, and all full-color
ads.
Readers should turn to the ballot
between pages 28 and 29 to cast their
vote. That’s also where you’ll find the
“fine print,” along with the voting rules.
The list can be mailed or faxed back to
AWCI, and the first 500 respondents
from each issue will be entered into a raffle
for five great prizes.
What you could win
The top prize is the Toshiba PDR-M81
4.2 Megapixel Digital Camera, which
has a list price of $699.95. This powerful
camera enables both point-and-shoot
and creative photography. It supports
nine standard resolution settings,
computer and TV/VCR connections,
built in slideshow and image resize
capability Features include 4.2 mega pixel resolution (2400 x 1600
pixels), a real life viewfinder, 2.8x
optical zoom, 2.2x digital zoom,
four mode flash, three minutes of
video at 160 x 120 at 15 FPS and a
built in microphone. Accessories
include Sierra
ImageExpert software,
an 8MB SmartMedia
card, USB cable, A/V
cable, wrist strap, soft case and a protective lens cap. Use it to record job site
progress, or take it home to enjoy.
The second prize is a $150 gift card
from Home Depot. With more than
40,000 products at more than 1,400
stores in the United States, Canada,
Puerto Rico and Mexico, it’s a convenient,
worthwhile reward for merely filling
out a simple survey! Gift cards can
be redeemed at Home Depot stores,
EXPO Design Centers and Home
Depot Supply stores.
Finally, three lucky winners will each receive a
Leatherman SuperTool® 200, which has a value of around
$50. This classic multipurpose tool contains
needlenose pliers, regular pliers,
wire cutters, hardwire cutters, a clippoint
knife, a serrated knife, a wood/
bone saw, a metal/wood file, a 9 inch
ruler, a can/bottle opener; small, medium
and large screwdrivers; a #1 and #2 Phillips screwdriver; an electric crimper,
a wire stripper and an awl punch and
it weighs only 1 pound!
The tool has rounded handles and a sliding
lock release on the outside for easy
access. The serrated knife blade is rounded
at the tip for safety. All blades have a
unique locking mechanism, which is the
toughest, most precise locking mechanism
available on any multi purpose
tool. Its heavy duty
capabilities make the
Super Tool especially
useful for the professional,
but anyone who the extra safety
of 10 locking blades
will be glad to have this
workhorse at their fingertips.
What Happens Next?
With the responses from the readers
poll, the members of AWCI’s Industry
Awards Committee will then select the
final winners during their meeting at the
annual convention in March, in New
Orleans.
AWCI will highlight the top 25 percent
of advertisements in each respective
entry category (Full Page Ads or
Greater; All Fractional Full Color Ads)
with recognition in AWCI’s Construction
Dimensions, AWCI Members
Only, which is AWCI’s member
newsletter, and on the AWCI Web site.
Any readers with questions about the
ballot or voting procedure should contact
the editor, Laura M. Porinchak, at
either [email protected] or (703)
538-1604.
