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Power Tool Demand

U.S. demand for power and hand tools is forecast
to increase nearly 5 percent annually (including
price increases) to $15.4 billion in 2007. Advances
will result from an improving outlook for residential
repair expenditures, as well as from continued
growth in new construction. Gains will also result
from rising manufacturing output, which will create
opportunities for pneumatic tools in particular.
These and other trends are presented in Power &
Hand Tools, a new study from The Freedonia
Group, Inc., a Cleveland-based industrial market
research firm.

Cordless products will continue to post the best
benefiting not only from macroeconomic
factors but from their performance advantages vis-a-
vis plug-in models. Both professional and consumer
users will continue to replace existing corded
tools with cordless models due to their convenience
and ease of use. Gains will also result from
the introduction of new products, especially in the
power tool segment.

Power tool demand is forecast to outpace hand
tools demand due to the continuing popularity of
cordless electric products
such as saws, sanders, polishers
and grinders. Hand tool demand is limited
by the inherent durability of these products. Unlike
power tools, common household tools such as hammers
frequently outlive their owners, dampening
replacement demand. In addition, product innovation
is less common than in power tools, limiting
opportunities for value gains.

Professional users will continue to comprise 69
percent of overall tool demand in 2007.
Professionals use a greater variety of tools,
most of which are also more expensive than those used by consumers.
Gains in in this market will benefit from rising manufacturing output, as well as from the rising number and average age of vehicles
in the U.S. motor vehicle park. Growth
consumer tool demand will benefit
from the ongoing popularity of do-it-
yourself activities and the trade-up by
consumers to feature-laden power tools.
Rising demand from women consumers
will continue to create opportunities,
especially for lighter, more ergonomic

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