Media

Enhanced Communications and Digital Revenue Growth

We made significant strides in evolving our communications strategy this year, focusing on digital engagement and delivering highly personalized content, which has resulted in unprecedented revenue growth.

Revised Frequency for Construction Dimensions

The transition to six issues in 2025 allowed us to focus more intensely on quality while providing advertisers the chance to more strategically direct their advertising dollars to both print and robust digital platforms. This strategy is proving successful, with advertising sales for key months like September and November 2025 substantially outpacing 2024 by 93% and 69%, respectively.

Website Improvements

We continue to enhance our website to serve as a streamlined, user-friendly hub for all member resources and industry news.

The Finish Line and BUILD26 Newsletters

The Finish Line newsletter launched in early January 2025 as an exciting new weekly communication reaching 19,500 industry experts.

Its innovative, dynamic platform delivers customized content based on readership preferences, resulting in stronger open rates and valuable data.

Calendar year 2025 advertising revenue came in 44% ahead of 2024’s EDimensions and SmartBrief revenue.

In October 2025, we launched the BUILD26 newsletter, a concise, bi-weekly communication dedicated to spotlighting speakers, sessions, and sponsor opportunities leading up to AWCI's biggest annual event in March 2026. This replaces many individual emails with a single, highly focused channel.

Digital Revenue Growth

The media team’s focus on the industry's shift to trackable digital advertising is yielding historic results.

We hosted more sponsored webinars this past year than ever before, and our dedicated eblasts were once again sold out for the year. The Video Showcase remains a top seller.

Our digital advertising sales for calendar year 2025 crossed an important threshold. For the first time in AWCI’s history, such revenue outpaced traditional print advertising totals. This represents a near 400% increase over 2021’s totals.

Maximizing Member Investment

The AWCI Member Savings Program continues to be a powerful tool for members to maximize their investment, with many saving more than enough to offset their annual membership dues.

We have refined these relationships to ensure clear guidelines and definable member benefits.

In 2025, we added two exciting new partners:

Lodging Source: Provides extended-stay and project-based lodging with an average savings of
20%+.
Oracle NetSuite: Offers members savings on their cloud-based business management platform.

For more information, visit www.awci.org/membersavings.