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General Equipment Appoints New Vice President of Sales

General Equipment Company, manufacturers of light duty construction equipment and headquartered in Owatonna, Minn., announces that Randy Dahl has joined their company as vice president of sales where he will have responsibility for the development and coordination of sales and marketing for national and independent accounts. He will also oversee long term sales strategy development as well as General Equipment’s sales representative organizations for North America.


Dahl has more than 20 years of experience driving the profitability of industrial, global organizations with respect to strategic planning, business development, sales, operations and finance, among others.

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