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Just Do It

Recently on LinkedIn, Chris Walker, CEO of Passetto and chairman of Refine Labs, told the story of someone—a marketing professional, no doubt—who said that creating volumes of marketing material is not only hard to do...

Clever Comebacks

Expectations run high in construction, and so clashes with the GC and other trades are inevitable. But fear not, for wit and wisdom are your secret weapons. From playful sports analogies to T-shirt-worthy quips, mastering...

Social Campaigns Must Entertain

“The good old days of jumping on bandwagons and desperately trying to outrun trends on social media are numbered,” says “Social Trends 2024” from Hootsuite, a social media management platform.

Advertising’s Tectonic Shift

A remarkable transformation is underway in advertising, redefining how businesses connect with their customers and measure the impact of their marketing efforts.

Mindset Marketing

Could marketing to your customers be as easy as picking chocolate? Research by marketing professor Angela Lee suggests it might be that simple.

The Future-Built Firm

Boston Consulting Group says companies building for their futures are rapidly pulling away from those that are foundering.

Decarbonizing the Built Environment

Our homes, schools, offices and factories emit 40% of the world’s greenhouse gases by consuming voracious amounts of electricity to heat, cool, light and power appliances, says Katie McGinty, vice president and chief sustainability and...

Productivity Falls, Again

A University of Chicago examination of Bureau of Economic Analysis data found the value that each additional worker added to construction was 40% lower in 2020 than in 1970. And now, the new 2023 Labor...

Prefabrication: Accept It

The “Mission Impossible” movies and TV shows begin with Jim Phelps or Ethan Hunt receiving an assignment briefing: “Your mission, should you choose to accept it ….” Of course, it’s not really a choice. Phelps...