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InSync

Mindset Marketing

Could marketing to your customers be as easy as picking chocolate? Research by marketing professor Angela Lee suggests it might be that simple. Lee, a professor at the Kellogg School of Management at Northwestern University,...

Decarbonizing the Built Environment

Buildings are bad news for a world that needs to decarbonize. Our homes, schools, offices and factories emit 40% of the world’s greenhouse gases by consuming voracious amounts of electricity to heat, cool, light and...

Decarbonizing the Built Environment

Buildings are bad news for a world that needs to decarbonize. Our homes, schools, offices and factories emit 40% of the world’s greenhouse gases by consuming voracious amounts of electricity to heat, cool, light and...

Productivity Falls, Again

Labor productivity in construction is getting worse. A University of Chicago examination of Bureau of Economic Analysis data found the value that each additional worker added to construction was 40% lower in 2020 than in...

Prefabrication: Accept It

The “Mission Impossible” movies and TV shows begin with Jim Phelps or Ethan Hunt receiving an assignment briefing: “Your mission, should you choose to accept it ….” Of course, it’s not really a choice. Phelps...

How to Grow as a Leader

Want to bolster your leadership skills? Sure, you say, but how without burning out?      “Becoming more efficient and working harder is sometimes a complete waste of time,” says Sanjay Khosla, senior fellow...

New Roles for Leaders

Disruption in construction is imminent. Most projects use traditional means and methods to erect buildings. But many are now turning to component pre-assembly, panelization and other off-site processes. Automation is coming into play in...

AI: Your New Co-Pilot

The sound bites on artificial intelligence lately suggest we have much to fear. “Spooked by ChatGPT, US Lawmakers Want to Create an AI Regulator,” says one headline. “Runaway AI Is an Extinction Risk, Experts...

Be Nature Positive

Every industry is having to come to terms with its impact on the planet. The latest corporate responsibility buzz term to surface is “being nature positive”—interacting with nature in a way that’s regenerative, and...