InSync

2024 April

Social Campaigns Must Entertain

“The good old days of jumping on bandwagons and desperately trying to outrun trends on social media are numbered,” says “Social Trends 2024” from Hootsuite, a social media management platform.

2024 March

Advertising’s Tectonic Shift

A remarkable transformation is underway in advertising, redefining how businesses connect with their customers and measure the impact of their marketing efforts.

2024 February

Mindset Marketing

Could marketing to your customers be as easy as picking chocolate? Research by marketing professor Angela Lee suggests it might be that simple.

January 2024

The Future-Built Firm

Boston Consulting Group says companies building for their futures are rapidly pulling away from those that are foundering.

2023 December

Decarbonizing the Built Environment

Our homes, schools, offices and factories emit 40% of the world’s greenhouse gases by consuming voracious amounts of electricity to heat, cool, light and power appliances, says Katie McGinty, vice president and chief sustainability and...

2023 November

Productivity Falls, Again

A University of Chicago examination of Bureau of Economic Analysis data found the value that each additional worker added to construction was 40% lower in 2020 than in 1970. And now, the new 2023 Labor...

2023 October

Prefabrication: Accept It

The “Mission Impossible” movies and TV shows begin with Jim Phelps or Ethan Hunt receiving an assignment briefing: “Your mission, should you choose to accept it ….” Of course, it’s not really a choice. Phelps...

2023 September

How to Grow as a Leader

Want to bolster your leadership skills? Sure, you say, but how without burning out?

2023 August

New Roles for Leaders

Disruption in construction is imminent. Most projects use traditional means and methods to erect buildings. But many are now turning to component pre-assembly, panelization and other off-site processes. Automation is coming into play in...