Your Next Competitive Advantage is in the Box
In the fast-paced world of framing and drywall, the phrase “time and labor savings” has become a commonplace industry chant. Walk through any trade show or flip through a trade magazine, and you’ll see similar headlines promising faster installations and reduced headcount.
At Marino\WARE, we have long focused our efforts on “Time and Labor Saving Solutions,” “Sound Solutions,” and “Firestopping Solutions.” But as those catchphrases become industry standard, the real question for a professional contractor isn’t who says it—it’s who provides the best tools to get the job done.
The reality of the current construction landscape is unforgiving. Deadlines are tighter, skilled labor is harder to find, and building codes are increasingly complex. You don’t need more slogans; you need a partner who understands that navigating these challenges requires a versatile toolkit.
This year, we are moving beyond the “one-off” product mentality. We are challenging the industry to rethink the traditional sample and the standard product presentation. True innovation is about having the right options at your fingertips to address specific jobsite hurdles.
Beyond the Single Sample
For years, the industry standard for product evaluation has been the single-product sample. A representative drops off a six-inch piece of track or a single clip, and you’re left to determine how that might fit into your workflow. After speaking with our customers on the jobsite, in distribution centers, and during product presentations, we realized that this approach often misses the bigger picture.
This month, we are officially launching our new Solutions Boxes. These aren’t just boxes of steel or vinyl; they’re curated sets of components designed with you in mind. Each provides strategic solutions across three critical areas: Time and Labor, Sound and Firestopping.
When you open a Marino\WARE Solutions Box, you aren’t just looking at one product sample, you’re looking at a range of complementary options to address a challenge. Each box contains several different products that offer various ways to tackle modern construction demands. For example, our Sound Solutions Box provides multiple studs, a clip, and a gasket, allowing you to more broadly evaluate which options best suit the sound transmission class (STC) ratings and assembly requirements of your specific project.
By providing these “solutions in a box,” we allow your team to touch, feel, and compare the components that could drive efficiency. It’s about arming you with the tools to choose the right products for the system you are building.
Versatile Options for Modern Challenges
To stay ahead, contractors need to be aware of the different paths available to optimize a build. Here’s a look at the products that provide significant flexibility in addressing labor and performance:
StudRite® and JoistRite®
StudRite open web C-studs and JoistRite open web joists were designed to be lighter and easier to handle than traditional studs and joists, increasing safety and productivity. With superior performance in mind, they also stand out with one of the best strength-to-mass ratios in the industry.
Their innovative design features unique lip-reinforced continuous triangular knockouts that directly address efficiency for mechanical, electrical, and plumbing trades. This intelligent feature reduces modifications, saving time and reducing errors or material damage. Beyond their smart design, they also provide impressive sound ratings and dependable fire-rated performance.
SoundGuard®
The SoundGuard Silent Framing System is a patented interior non-load bearing framing system specifically designed to easily construct partition walls with the high sound transmission class (STC) ratings your projects require and streamlined installation.
SoundGuard replaces typical partition and chase wall assemblies with equal or lesser wall thickness, saving valuable square footage. Additionally, SoundGuard studs are pre-assembled with a built-in airspace, and fit seamlessly within standard framing systems.
QuickFrame®
Designed to be efficient, QuickFrame significantly reduces the number of components needed. With a single QuickFrame member, you can replace complex built-up headers and jambs, cutting your labor assembly time by up to 50%. The one-piece QuickFrame clip simplifies connections with pre-drilled holes and slotted features, ensuring fast and accurate alignment with minimal effort. Additionally, QuickFrame is pre-cut, minimizing on-site measuring and cutting.
Marino\WARE Firestopping
Our portfolio of firestopping solutions and smoke and sound solutions for building joints features products that prevent the spread of fire, smoke, and toxic fumes. Each product is designed to maximize efficiency and minimize hassle on the job site. No cure time, minimal clean-up, and immediate inspection make these head-of-wall solutions the ideal choice for busy contractors. These solutions also include benefits such as sound control and fast installation.
The Impact of a Product Knowledge Presentation
The Solutions Box provides the options, but a Product Knowledge (PK) presentation provides the context.
We understand that your time is valuable. However, an updated PK session is an opportunity for a high-level exchange of information. Here is why scheduling a presentation can be a strategic move for your team:
Understanding the Options: A PK allows our team to walk you through the various products in each Solutions Box explaining the advantages and intended use.
A Two-Way Dialogue: The most productive part of a PK is the conversation. When you share the specific challenges you’re facing on current projects, we can highlight which innovative products might best meet those needs. It’s an opportunity for us to learn about your hurdles so we can provide more relevant information.
Technical Support Resources: While our presentations focus on product knowledge, they also serve as a gateway to our broader support network. If a project requires more than just general product data, we can connect you with the Marino\WARE® DesignGroup™, our dedicated engineering services and technical support team, who are ready to assist with specific project support and technical inquiries.
Ultimately, the goal of a PK is to ensure you have the most current information to make educated decisions. When you couple the physical samples in a Solutions Box with an in-depth discussion, you are better equipped to determine the best approach for your specific installation.
Equipping Your Team for Success
The industry-wide focus on “solutions” proves one thing: everyone recognizes the pressure contractors are under and the unique challenges they face daily. While many use the same headlines, Marino\WARE is focused on providing the tangible options that help you meet obstacles head-on.
Our commitment to innovation is about providing you with a versatile toolkit. By exploring solutions-focused products such as StudRite, SoundGuard, and QuickFrame—and utilizing our new Solutions Boxes—you are giving your team the advantage of choice.
We invite you to contact your local Marino\WARE Sales Representative to order a complimentary Solutions Box and schedule a PK presentation. Visit www.RethinkSteelFraming.com to learn more.
Crysta Hailes is the Vice President of marketing at Marino\WARE. With more than 15 years of leadership, she is revitalizing the brand by refining its identity and activating modern tangible and digital experiences to assist with solving the industry’s most evolving challenges.
