In the ongoing fight against breast cancer, progress is built one step, one voice and one act of support at a time. Since 2020, CertainTeed® and Susan G. Komen® have joined forces to turn building materials into building blocks of hope. Through a unique partnership centered around GlasRoc® Exterior Sheathing, these two organizations prove that even the walls we construct can carry the weight of compassion, resilience and change.
A Shared Mission of Impact
Susan G. Komen is the world’s leading nonprofit breast cancer organization, with a mission to save lives by meeting the most critical needs in communities and investing in breakthrough research to prevent and cure breast cancer. Since its founding in 1982, Komen has invested nearly $1.1 billion in research and $2.5 billion in advocacy, community programs, education, and patient support services. These efforts have helped reduce the breast cancer mortality rates by 44% since 1989.
CertainTeed, a leader in sustainable building materials, shares this commitment to community and care. Through its co-branded GlasRoc Exterior Sheathing campaign, CertainTeed has raised over $600,000 for Susan G. Komen. That’s the equivalent of 1,500 days of research funding, 4,000 weeks of groceries, or transportation expenses for 12,000 patients—real-world support that makes a tangible difference.
Turning Panels into Progress
At the heart of this partnership is a simple but powerful idea: every panel counts*. These distinctive pink panels, emblazoned with the iconic Komen ribbon, are more than just construction materials. They’re symbols of solidarity, awareness and action. When contractors, architects, and builders specify these panels, they’re not just choosing high-performance sheathing—they’re choosing to support life-saving research, education, patient care and advocacy.
GlasRoc: Built for Performance, Designed for Purpose
GlasRoc Exterior Sheathing is engineered for durability and protection. It offers:
- Superior fire resistance (non-combustible and compliant with ASTM E136)
- Moisture and mold resistance (paperless design with fiberglass mat facers)
- Weather resilience (up to 12 months of exposure)
- GREENGUARD Gold Certification for low chemical emissions
These features make GlasRoc ideal for exterior wall applications, curved surfaces, and high-humidity environments. But in the context of the Komen partnership, its most important feature is its ability to carry a message of hope.
Every Story Matters
Breast cancer touches nearly every life—directly or indirectly. Whether it’s a mother, father, sister, friend or colleague, the impact of this disease is deeply personal. That’s why the CertainTeed and Komen partnership emphasizes the human side of the fight.
In the last five years, CertainTeed customers have helped in ways they may not have even imagined. In 2024, they helped Komen fund $10 million in research grants supporting projects focused on aggressive breast cancers, advancing precision medicine and eliminating treatment disparities. But they’ve also helped put food on the table, provide childcare and create hope in the hearts of those navigating treatment.
Building with Purpose
When you specify GlasRoc Exterior Sheathing, you’re not just building structures—you’re building support systems. You’re helping to fund:
- Breakthrough clinical research
- Grassroots advocacy for public policy
- Financial assistance for patients
- Community health programs
Each panel sold contributes to a future where breast cancer is no longer a life-threatening diagnosis but a treatable condition with equitable access to care.
Walls That Heal
Traditionally, walls are seen as barriers. But through the lens of this campaign, they become something else entirely: bridges for under-resourced communities, structures that encourage resolve and foundations for hope. Every pink GlasRoc panel installed is a quiet but powerful statement.
How You Can Help
Supporting this initiative is simple:
- Specify GlasRoc Exterior Sheathing with the distinctive pink Susan G. Komen Running Ribbon**.
- Purchase from participating distributors through October 31, 2025.
- Share your projects on social media using the hashtag #TogetherWeBuildHope.
Whether you’re a contractor, architect, builder or homeowner, your choice matters. By opting for co-branded GlasRoc panels, you’re joining a movement that builds more than buildings—you’re building hope.
A Partnership That Builds Futures
CertainTeed and Susan G. Komen are united by a shared commitment to resilience, compassion, and progress. Their partnership is a testament to what’s possible when industry and advocacy come together. It’s a reminder that even in the most technical aspects of construction, there’s room for humanity.
Breast cancer is still the second leading cause of cancer death among women in the United States, and today about 170,000 people are living with metastatic breast cancer. But thanks to organizations like Susan G. Komen and partners like CertainTeed, there is hope.
Hope in the form of research breakthroughs. Hope in the form of groceries delivered. Hope in the form of a pink panel on a construction site.
Together, we build hope. And together, we can build a future without breast cancer.
*CertainTeed will donate $0.09 per specially marked GlasRoc® Exterior Sheathing board sold to Susan G. Komen, with a guaranteed minimum donation of $120,000.
**The Running Ribbon is a registered trademark of Susan G. Komen.
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