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The Association of the Wall and Ceiling Industry is the largest, most influential association serving the wall and ceiling market.
Industry Professionals
Reached
1000
Are Industry
Contractors
0 %
Are Top Management
and Project Managers
0 %
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Demographics

Print Advertising

Digital Advertising

Deadlines, Specs and Rates

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Understand the Market and Its Purchasing Power

AWCI’s members, partners and customers tackle many of the nation’s largest projects and insist on efficiency, reliability, innovation and safety.

  • 90% contractors 
  • 5% Distributors/Suppliers
  • 3% Specifiers/Engineers/Architects 
  • 2% Manufacturers 
  • 59% Top Management 
  • 23% Project Management 
  • 15% Other  
  • 74% Acoustic Wall Systems 
  • 76% Adhesives 
  • 73% Air/Water Barriers 
  • 77% Ceiling Systems 
  • 72% Continuous Insulation 
  • 79% Drywall 
  • 65% EIFS
  • 74% Exterior Sheathing 
  • 77% Fasteners 
  • 71% Fireproofing / Firestopping 
  • 69% FRP Panels 
  • 53% Green Building Products 
  • 71% Interior Insulation 
  • 73% Metal Framing 
  • 67% Plaster /Stucco
  • 71% Scaffolding 
  • 59% Spray and Texture Machines 
  • 63% Spray Textures
  • 66% Taping Tools 
  • 73% Trim
  • 68% Wall Panels 

Contractors Respond to Advertising

When responding to ads, contractors follow up using traditional as well as electronic methods.

  • 61% use traditional follow-up
  • 69% use electronic follow-up

Specifically, contractors research products on the web and visit specific sites along with significant traditional follow-up.

  • 50% research products on the web (electronic)
  • 43% visit advertiser's websites (electronic)
  • 31% discuss ads with others (traditional)
  • 14% recommend or purchase a product (traditional)
  • 13% contract dealer/supplier rep (traditional)
  • 26% Pass ad to others (traditional)

Advertisers in Construction Dimensions
Magazine Enjoy:

The industry’s only bi-monthly printed magazine

Largest industry magazine circulation

Largest contractor reach 

Largest distributor reach

The Industry's Best Reach

Magazine_and_Sand
total qualified circulation.
10000
of AWCI’s Construction Dimensions
subscribers are industry contractors.
0 %
pay special attention to
Construction Dimensions because
it is published by AWCI.
0 %

Print Advertising

Your Marketing Cornerstone

want a print magazine in their
media information package
0 %
prefer a digital magazine experience
0 %

This holds true for contractors at all sizes of companies, at all levels of electronic engagements, and all education levels

Contractors overwhelmingly turn to print resources for industry info...

 84% Print Resources

69% In-Person Resources 

75% Electronic Resources 

...for new products...

71% Print Resources

34% In-Person Resources

44% Electronic Resources

... and specifically to AWCI’s Construction Dimensions.

85%

Percentage of wall and ceiling contractors who prefer to receive AWCI’s Construction Dimensions in print format, digital format or both: 

  • 78% Print Magazine Included in their subscription
  • 54% Online Print Magazine
  • 23% Both Print and Digital

Digital Advertising

Delivering the content today’s wall and ceiling experts expect and the return on investment advertisers’ demand.

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Print and Digital Advertising
Deadlines, Rates and Specs

Print Advertising Deadlines

View information related to print advertising and materials deadlines.

Digital Advertising Deadlines

View information related to website, customer advertising, and newsletter deadlines.

Print and Digital Rates and Specs

View information related to print and digital advertising rates and specs including submission guidelines and contact details.

All data referenced from: 

  • Computer Fulfillment Inc, May/June 2025 AWCI TQ = 22,987 (Print) + 7,400 (Digital)
  • Readex, August 2024 Study
  • Publisher’s own information

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