Affinity Tool Works, LLC, a, privately-owned global tool company based in Troy, Mich., announces it is streamlining and rebranding its established product lines as BORA PortaMate to reflect one cohesive category brand. The rebranding announcement coincides with the company’s acquisition of Williamsburg, N.M.–based Centipede Tool, LLC, manufacturer of the Centipede® Support System.
Under the new branding, PortaMate products and Centipede Tool’s work stations will be combined, along with the BORA Tool line, into BORA PortaMate as the main overarching brand for the company. Affinity Tool Works will become a separate division as the exclusive U.S. distributor for HTC, Tormek, Sjobergs and FISCH. The newly-formed brand will also include the launch of a new logo and a new website, www.boratool.com.
