Association of the Wall and Ceiling Industry Logo

Commercial Sales Dominate U.S. Ceiling Market, but Untapped Residential Opportunities Remain


In 2018, the U.S. commercial market for ceilings totaled 92 percent of value demand, a share that is projected to remain consistent going forward, according to a new Freedonia Group study. However, while baffles, clouds and other costly, high-performance ceiling products keep commercial sales high, design innovation and evolving consumer trends are turning traditionally commercial-only products like ceiling tiles into must-have items for homeowners:


  • Increasingly, low-cost ceiling tiles can mimic the look and texture of higher-value materials such as metal and wood. These products are particularly favored for dining rooms, kitchens, apartment lobbies and other showcase rooms where a distinctive, high-end look can make a big impression.

     

  • The acoustic performance of ceiling products is providing additional residential sales opportunities for applications such as home theaters and media rooms.

     

  • Design trends favoring a more custom look are also creating opportunities for ceiling tiles on non-ceiling surfaces, such as walls.


Communicating the benefits of ceiling products in residential applications will be key for manufacturers and distributors looking to increase their penetration. For example, the most successful marketing campaigns will show the use of ceiling tiles in new, surprising locations such as walls; highlight products’ ease-of-use and ability to resemble high-end products; and emphasize the performance benefits of ceiling products, such as the insulative properties that help to reduce energy costs and improve interior acoustics.

    

More information regarding the “Ceilings” study is here: https://www.freedoniagroup.com/industry-study/ceilings-3719.htm.

 

Browse Similar Articles

You May Also Like

New research has ranked the United States’ most populated industries and estimated what their pay could look like in 2033, in line with inflation, and the results are surprising.
A composite image made of a silhouette of the United States covered in grass.

U.S. Green Building Council Announces Top 10 U.S. States for Green Building in 2023The U.S. Green Building Council has released its annual list of Top 10 States for LEED. For

AWCI's Construction Dimensions cover

Renew or Subscribe Today!