Parex Incorporated of Redan, Ga., LaHabra Products Incorporated of Anaheim, Calif., and El Rey Stucco Co. of Albuquerque, N.M., merged to form ParexLahabra, Inc., a California corporation based in Anaheim, on Jan. 1, 2005.
ParexLahabra Inc. will combine its brands: Parex, LaHabra, El Rey Stucco and Surewall. Each brand will develop its own marketing strategy, taking advantage of market -specific opportunities to strengthen the core product lines.
Launched by the group in 2003, Davco-a full product line of thin-set mortars, tile adhesives and color grouts-will benefit from the nationwide network of manufacturing plants and the centralized corporate structure.
Francois Bouan, president and CEO of the new organization, has been leading the three companies owned by Materis.
