InSync

2024 October

Build Crazy Geometries

The 2020 paper, “Technology Impact on the Means and Methods of Wall and Ceiling Construction,” from the Foundation of the Wall and Ceiling Industry, noted that artificial intelligence (AI) applications “stand to bring about construction...

2024 September

Look Beyond Generative AI

Who can deny the allure of generative artificial intelligence (GenAI)? Its potential to enhance processes, analyze data and automate project documentation is compelling.

2024 August

Are You Ready for a Hiring Crunch?

The need for critical trades skills in the U.S. has never been greater. While we’re all aware of that, some of the figures I’ll present here have real implications on your project planning.

2024 July

Suicide in Construction II

Four years ago, I wrote about suicide in construction (AWCI’s Construction Dimensions, April 2020, page 17). I focused then on a lack of empathy as a potential suicide contributor.

2024 June

Just Do It

Recently on LinkedIn, Chris Walker, CEO of Passetto and chairman of Refine Labs, told the story of someone—a marketing professional, no doubt—who said that creating volumes of marketing material is not only hard to do...

2024 May

Clever Comebacks

Expectations run high in construction, and so clashes with the GC and other trades are inevitable. But fear not, for wit and wisdom are your secret weapons. From playful sports analogies to T-shirt-worthy quips, mastering...

2024 April

Social Campaigns Must Entertain

“The good old days of jumping on bandwagons and desperately trying to outrun trends on social media are numbered,” says “Social Trends 2024” from Hootsuite, a social media management platform.

2024 March

Advertising’s Tectonic Shift

A remarkable transformation is underway in advertising, redefining how businesses connect with their customers and measure the impact of their marketing efforts.

2024 February

Mindset Marketing

Could marketing to your customers be as easy as picking chocolate? Research by marketing professor Angela Lee suggests it might be that simple.